Market Intelligence | February 2026
By Laura Adams | Associate Partner | Provident Real Estate
As part of my focus on Emaar Grand Polo Club & Resort, I share periodic market updates with owners, potential buyers and stakeholders within the community, covering:
- Market positioning
- Development progress
- Resale activity
- Investment strategy
The aim is to ensure you remain well informed and ahead of the market as the project evolves.
GRAND POLO – MARKET POSITIONING
Grand Polo is one of Emaar’s most significant master developments, covering approximately:
- 5.54 million sqm masterplan
- 22 residential clusters
- 5,500+ villas/townouses
- Expected completion around 2029
Unlike high-density communities, Grand Polo is positioned as a low-density, lifestyle-led development, centred around equestrian living and open space.
This type of property historically attracts end-users and long-term capital growth
CURRENT MARKET STAGE – PRE-PREMIUM PHASE
Grand Polo is currently in what can be considered a pre-premium phase.
At this stage:
- Pricing remains at developer-led entry levels
- Secondary market activity is just emerging
- Community identity is still developing
Historically within Emaar master communities, the strongest value growth occurs:
As infrastructure appears
As community positioning becomes clearer
As end-user demand increases
We are still at the early stage of this cycle.
DEVELOPMENT UPDATE
Grand Polo is being developed in phases, including clusters such as:
- Chevalia
- Montura
- Selvara
- Equiterra
Current observations:
13 out of 22 clusters have now been launched
Developer pricing has shown a consistent increase of approximately 3–4% per cluster release
Master infrastructure works are progressing
Vertical construction is expected to increase over the next 12–24 months
SECONDARY MARKET ACTIVITY – REAL DATA
| Cluster | Registrations | Resales | Highest Resale Premium |
|---|---|---|---|
| Chevalia Fields | 175 | 2 | 12% |
| Montura 3 | 215 | 2 | 18% |
| Equiterra 2 | 370 | 1 | 9.7% |
| Selvara 1 | 220 | 3 | 0% |
| Other Clusters | Various | 0–2 | 0% |
Key Observations
- Resale activity remains low across all clusters
- Most investors are holding positions
- Pricing is still primarily developer-driven
- Premiums are not yet consistent across the market
These premiums are likely influenced by:
- Plot positioning
- Unit type
- Early allocation advantages
However, these are isolated transactions, not yet a market-wide trend
INVESTMENT STRATEGY INSIGHT
Optimal Timing
Based on long-term market observations, the historically optimal exit window has been 6–8 months prior to handover, when:
- Construction visibility is high
- Buyer confidence is strongest
- End-user demand begins to enter the market
- This is typically when pricing reaches peak momentum before completion
However, for a development such as Grand Polo — positioned as a low-density, lifestyle-led, high-end villa community — appreciation may begin to materialise earlier in the cycle.
This is driven by:
- Limited supply of comparable product
- Strong end-user demand for premium villa communities
- The uniqueness of the equestrian-led masterplan
As a result, price growth may occur progressively throughout the development cycle, rather than being limited to the pre-handover phase.
Key Benefits
- Realise capital appreciation without full payment completion
- Redeploy capital into new opportunities
- Maximise return on equity (ROE)
- Avoid final capital outlay at handover
- Exit during peak demand for new, ready homes
Supporting Market Evidence
Looking at recent performance within comparable Emaar master communities, such as The Oasis – Mirage villas, we have seen:
- Early investors entering at launch pricing
- Progressive price increases across subsequent releases
- Strong resale premiums emerging prior to completion
In several cases, units transacted in the secondary market have achieved double-digit percentage increases before handover, driven by:
- Limited availability of premium villa product
- Strong end-user demand
- Confidence in Emaar as a developer
This reinforces the trend that capital appreciation can be realised before completion, rather than only at handover.
COMPARATIVE ANALYSIS
The Oasis (Mirage) vs Grand Polo
| Metric | The Oasis – Mirage Villas | Grand Polo Club & Resort |
|---|---|---|
| Developer | Emaar | Emaar |
| Asset Type | Luxury Villas | Luxury / Lifestyle Villas |
| Positioning | High-end, resort-style living | Equestrian-led, low-density community |
| Launch Stage | More advanced (multiple phases released) | Early-stage (13/22 clusters launched) |
| Market Phase | Emerging secondary market | Pre-premium phase |
| Buyer Profile | End-users & investors | Early investors (end-users to follow) |
| Supply Type | Premium villa community | Large-scale masterplan with controlled release |
Pricing & Appreciation Trend
| Indicator | The Oasis – Mirage | Grand Polo |
|---|---|---|
| Launch to Resale Activity | Active | Limited (early stage) |
| Price Growth Pattern | Progressive with each release | 3–4% increase per cluster |
| Resale Premiums | Double-digit achieved in some cases | Up to ~18% (isolated transactions) |
| Market Momentum | Increasing | Building |
Secondary Market Behaviour
| Indicator | The Oasis – Mirage | Grand Polo |
|---|---|---|
| Resale Volume | Increasing | Very limited |
| Liquidity | Improving | Low |
| Price Consistency | Becoming established | Not yet stabilised |
| Premium Reliability | Strengthening | Early indicators only |
What This Comparison Tells Us
The Oasis (Mirage) provides a live case study of how Emaar villa communities typically perform:
- Value increases progressively with each phase
- Secondary market strengthens over time
- Premiums become more consistent closer to completion
Grand Polo is currently one phase behind this cycle
If you’re a Grand Polo owner or would like to be, the key takeaway is this: we’re still in the price-discovery stage, where a small number of transactions can look like a “trend” before the wider market confirms it.
Over the coming months I’ll be tracking achieved resale prices (not just asking), buyer depth, and key development milestones to identify when premiums become consistent and liquidity improves. If you’d like a unit-specific positioning note—based on your cluster, plot attributes and payment stage—reply with those details and I’ll share where your property sits in the current market and what I’d be watching for your optimal next move.